Increase in Tourism and Investments by Brazilians in Zanzibar

Tanzania is set to experience an increase in the number of tourists from Brazil, as part of its strategy to diversify its tourism market. This announcement follows successful discussions between Tanzania’s Minister of Natural Resources and Tourism, Angella Kairuki, and the Brazilian Ambassador to Tanzania.

Mr. Moosa Tharia, CEO of Take A Trip Travel and Tours:

“Your unwavering commitment and tireless efforts to promote Zanzibar in international markets such as Brazil are truly commendable,” he added, praising the support from the ZCT.

Cooperation Between Zanzibar, Tanzania, and Brazil

The discussions focused on ways to strengthen the tourism links between the two countries, with the goal of attracting a greater number of Brazilian travelers interested in Tanzania’s natural treasures, including its national parks, beaches, and historical sites. Brazil, with its large population and appetite for exotic destinations, represents a significant tourism market that Tanzania aims to tap into.

Promoting Zanzibar in Latin America

The Tanzanian government plans to implement targeted promotional initiatives to raise awareness of the country in Latin America. The idea is to position Tanzania, particularly its popular destinations like Serengeti, Kilimanjaro, and Zanzibar, as must-see locations for Brazilian travelers. This strategy is part of a broader diversification of tourism markets, aiming to attract visitors beyond traditional countries such as Europe and the United States.

The Brazilian ambassador also expressed his country’s interest in further developing bilateral relations in the areas of ecotourism and wildlife conservation, fields in which Tanzania excels. In response, Minister Kairuki affirmed that the government is ready to work closely with Brazilian authorities to facilitate the arrival of tourists and encourage investments in the tourism sector.

This enhanced collaboration could pave the way for a significant increase in Brazilian visitors to Tanzania in the coming years, thereby boosting the tourism sector and contributing to the national economy.

Conclusion: The expansion of Tanzania’s tourism market into new regions, such as Latin America, is a key step in promoting the country’s tourism potential and diversifying its revenue streams in a sector crucial for its economic development. Source